Cetaphil has launched its first fully integrated consumer marketing campaign. The new consumer-focused strategy is a significant step-change in the Cetaphil brand’s marketing efforts, which have historically relied primarily on dermatologist recommendations to patients. The campaign was created by the brand’s new agency of record Cramer-Krasselt. The TV, print (at right) and digital advertisements have a decidedly unique look that solely focuses on the skin, paired with statements that demonstra...